If you have an online business presence, then there’s a good chance you want to know how to improve your internet marketing strategy. Perhaps your current efforts are bringing in some form of a return, but you know you could still be doing better. OR, maybe you are seeing no results at all and need an entirely different approach. Either way, there is a simple thing you can do to improve your strategy.
The main principle behind internet marketing is to value and respect your customers. Sounds pretty simple, doesn’t it? Yet far too many online marketers see each and every one of their visitors as potential marks. After all, if one person doesn’t buy, or if they ask for a refund, it doesn’t matter because there are so many people online around the world. In other words, they see it as a sea full of people ready to be suckered. Needless to say, this is the wrong approach.
In fact, what was just described isn’t really marketing at all. If someone just sees their online visitors as suckers ready to be taken for as much money as possible, then there isn’t any need to market to them at all. Instead, all the seller has to do is make up the biggest, most convincing lies possible to separate people from their money. Like I said, that’s not marketing.
Instead, what you need to do is respect each and every visitor. Remember that they are real people. Value them. I’m not suggesting you’re not doing this; not at all. The point is that there’s a good chance you good be doing it better than you already are.
The key is to put yourself into the mind of your customers. What do they want? Why do they want it? What does it mean if they can’t have it? Questions like these will help you shape your marketing message in a way that not only connects with your visitors, but shows that you care about them.
Whatever you do, don’t lie to them. Everything you are offering to your customers needs to be able to stand on its own merits. If you feel you have to lie “just a little” then it means your product needs to be better, or that you don’t really believe in your product. But, if your product isn’t as good as it could be, then you really aren’t ready to sell it. And if you don’t believe in your product, that will show through in your sales copy, and your site’s visitors won’t believe in it either.
If you want to improve your internet marketing strategy, then put your customers first. Think about them as real people, with real problems and real wants and needs. How successful you are will be directly related to how well you understand and connect with them. Remember, customers are the lifeblood of your business, so always value them and treat them with the respect they deserve.