The use of ebooks has become a huge marketing tool. I’m not just talking about the use of electronic books as a means of marketing a product. Ebooks have become a prominent source of marketing information.
The sites that describe marketing ebooks can be a few thousand words long. They are written in a way that may remind you of headline news. These sites can ask questions that stir the imagination without offering full disclosure on any of them. They appeal to the emotional desire to get ahead and the practical desire for low price.
The site is typically full of testimonials, but none of the testimonials provide any real clue as to the content of the ebook, just glowing comments about how lives were impacted because the individual purchased, read and used the information.
The ebook is packaged nicely and the cover shows up often on the site with an icon that typically reads “Order Now”.
The author presents vague platitudes about the product and encourages the reader by saying something to the effect that the reader could be making their ‘investment’ back quickly and continue to gain income from using this ground breaking marketing approach – but the ebook has to be purchased first.
If it sounds like I am belittling these content providers I am not. Many of them have taken the marketing concept of ebooks to a secondary level where the product has become a source for marketing information while the availability of the ebook remains a marketing tool for the author to bring visitors to their site.
This idea may seem a bit like old late night television where informational books were hawked with fast talking announcers and lines like “Wait there’s more” and “What would you be willing to pay”, but the use of online marketing has taken so many twists and turns that the potential to learn something new and valuable has made many of the ebooks a short-term classic.
I say ‘short-term’ because in most cases the information may be outdated in six months. While this may seem to be a liability the truth is ebooks are highly adaptable. Because the shelf life on some of these marketing ebooks may be short it is important to note that these products can be developed quickly, revised, expanded or pulled from the cyber shelf at will. This makes it possible for these ebooks to catch interest as it is peaking rather than after it has already started to fade.
A ghostwriter can work with you to develop ideas and content and can supplement the goal of writing and publishing an ebook. Chances are strong that a freelance writer can help pull expertise out of you that you may not have considered. They can also help assist you in the development of an outline and a consistent flow of ideas.
If you are an individual with keen insight into marketing, an ebook can be a quick method of passing along that information while deriving an income stream from the value of your experience.