After summoning Google Assistant, you can ask “what song is this?” or “what song is playing?,” and the Assistant will pull up a card for you with the name of the song, the artist, lyrics, and YouTube, Google Play Music (of course), and Spotify streaming links.
Shazam is an application developed by Shazam Entertainment Ltd. The application can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On 24 September 2018, Shazam Entertainment Ltd. was bought by Apple Inc.
Why Did Apple Buy Shazam ?
It was announced recently that Apple acquired Shazam, music recognition app, for around $400 million. Today we’re going to look at how Apple have tackled the music industry so far and work out why Apple bought Shazam. Apple bought Shazam for around $400 million. Although this is way down on Shazam’s valuation from 2015, when a private funding round made it worth over $1 billion, it’s still a big spend for Apple. Apple may have got the ball rolling with digital music, when they bought SoundJam MP in 2000 and changed it into iTunes. The iPod followed a year later. But as the digital revolution continued, it was streaming services that took over, rather than online music shops. So when Apple bought Beats in 2014 and turned that into Apple Music, it already had Spotify, Pandora, Tidal and Rhapsody to compete with. Spotify is the big player here. In 2017, it’s revenues were up $1 billion from 2016 but it also doubled its losses, which were $518 million. To learn about the business strategy behind Apple buying Shazam watch the whole video.
HasenChat Music on Shazam
HasenChat Music on iTunes