With this video course you will learn how to use social media and social messaging apps together as a powerful marketing strategy.
The point of social messaging apps is not to try and get a large quantity of new customers. Rather, it is about building the quality of your existing leads. And it’s about conversions.
With this course you will learn how to include social messaging platforms in your marketing strategy and generate more leads from social messaging platforms.
Topics covered:
The Power of Social Messaging Apps
Facebook Messenger and WhatsApp – The Big Ones
SMS and Other Messaging Platforms
What is Conversational Commerce?
Messaging Apps for Sales
Chatbots
Building an App
Collecting and Managing Contact Details
Best Practices for Building Relationships and Making Sales
Internal Uses, Providing Services, and More!
Social messaging apps are software applications designed for communication, interaction, and sharing content with friends, family, colleagues, and acquaintances. These apps have evolved beyond simple text messaging and now offer a wide range of features, including voice and video calls, multimedia sharing, group chats, and more. Here are some of the most popular social messaging apps:
- WhatsApp: Owned by Facebook, WhatsApp is one of the most widely used messaging apps globally. It offers text messaging, voice calls, video calls, group chats, and end-to-end encryption for privacy.
- Facebook Messenger: This is the standalone messaging app from Facebook. It allows users to chat with their Facebook friends, make voice and video calls, send money, and interact with chatbots.
- Telegram: Telegram is known for its strong focus on security and privacy. It offers secret chats with end-to-end encryption, self-destructing messages, and the ability to send large files.
- Signal: Signal is another messaging app known for its robust encryption and privacy features. It is open-source and offers secure text messaging, voice calls, and video calls.
- Snapchat: Snapchat is a multimedia messaging app popular among younger users. It allows users to send photos and videos that disappear after being viewed.
- Instagram: While primarily a photo-sharing app, Instagram also has direct messaging features that allow users to send text messages, photos, and videos to their followers.
- WeChat: Widely used in China, WeChat is a multifunctional app that combines messaging with social networking, mobile payments, and more.
- LINE: Popular in Japan and other Asian countries, LINE offers text messaging, voice and video calls, and a wide range of stickers and emojis.
- Viber: Viber provides free text messaging, voice calls, and video calls. It also offers features like stickers, games, and public chat communities.
- Skype: Originally known for its video calling capabilities, Skype also offers text messaging and voice calls. It’s widely used for professional and business communication.
- Kik: Kik is a chat platform that allows users to send text messages, photos, videos, and more. It’s known for its anonymity and has been popular among younger users.
- Discord: Discord is primarily used by gamers for text and voice communication, but it has also gained popularity as a general messaging platform for communities and groups.
- Slack: Slack is a messaging app designed for team collaboration and communication in the workplace. It offers channels, direct messaging, and integrations with other business tools.
- Threema: Threema is a secure messaging app that focuses on privacy. It offers end-to-end encryption and does not require a phone number or email address to register.
- Wire: Wire is a secure messaging app that offers end-to-end encryption for text messages, voice calls, and video calls. It’s known for its modern and user-friendly interface.
The choice of a social messaging app depends on your specific needs, preferences, and the preferences of your contacts. Many people use multiple messaging apps to communicate with different groups of friends or for different purposes, such as personal and professional communication.